Sep
2011
FMCG Sector Trends 2011
- Trade Marketing Specialist becomes quite actual and popular position in many enterprises, and this is actually a combination of several functions in one position: sales + marketing + client service. Responsibilities of this professional include: communication with client to obtain overall insight about its needs, sales strategy development and organisation of individually adapted marketing activities.
- In sales, especially entry level and specialist positions (agents, representatives), bonuses or % of sales make the most proportion of salary. The recent tendency is to attract self-employed person to act as a sales representative for a company, and in this case earnings depend entirely on the sales results.
- Companies are attracting young sales talents (for KAM, HoReCa Management positions), paying close attention to the leader potential of a specialist.
- There is a tendency for marketing specialists that they actually have to “earn” their salary by proving effectiveness of marketing activities.
- Overall salary level in FMCG sector is slightly increasing. And experienced, professional client managers with good knowledge of foreign languages, are well rewarded, and they were demanded both in time of crisis and today.